Snooze, doze, nap, forty winks…. the answer to a good night’s sleep is not a dream. A new dedicated sleep exhibition is set to awaken the industry in London this October.
With sleep deprivation costing the UK economy £4.6 million per hour, SOMNEX The Sleep Show has been designed as a platform to bring together the entire sleep industry as well as generate better awareness around the impact of poor sleep for consumers and how they can improve it.
This three-day event will be split into one trade and corporate day on Friday 12 October, followed by two consumer days on Saturday 13 and Sunday 14 October. The event will address key issues across the full spectrum of sleep health andwill feature over 120 companies displaying their innovative products and technology.
Leading research company RAND Europe recently unveiled that the issue of sleeplessness is real and costs the UK economy over £40 billion annually, which works out at an astonishing £4.6 million every hour.Marco Hafner, Senior Economist at RAND and co-author of their report ‘Why Sleep Matters’ will be discussing these findings and their impact on the economy in more detail at SOMNEX | The Sleep Show.
James Cox, CEO of Simba, comments: “You might think your five-hours-a night is nothing to worry about but chronic sleep deprivation can not only affect cognitive performance at work but has been linked in some studies to an increased risk of type 2 diabetes, cardiovascular disease, obesity, depression and can even affect your performance in endurance sports.
Focusing on the trade and corporate day, the show gets down to business with opening session ‘Why all roads lead to sleep: Waking up to the importance of sleep and how much your health and well-being depends on it’ following the inaugural address. Using the latest research, scientists & experts will examine the link between the quality of sleep and physical & mental health.
Other presentations will take an in-depth look at industry trends and attitudes towards the sleep industry and the sleep strategies embraced by the retail and hospitality sectors.
During the show, the ‘demo zone’ will showcase the full spectrum of sleep products including eyewear, wearables, apps and skincare during individual twenty-minute sessions.
For very specific sleep issues facing different industry sectors, the organisers have designed five dedicated stages which will address separate industry verticals, which include retail, travel and hospitality, sports and fitness, healthcare and education.
The global sleep aids market is currently categorised by Research and Markets into mattress and pillows, sleep laboratories, medications, and sleep apnea devices. However, the business of sleep has rapidly expanded recently to include many more categories from the wider health and wellbeing industry to the tech sector.
SOMNEX | The Sleep Show is an independent and neutral platform. It takes place on 12-14 October in London at The Old Truman Brewery.
Of note: We do not endorse or represent any specific brand, product, methodology or approach around sleep. We welcome all those working across the sleep sector. SOMNEX has been created as a platform to facilitate and ignite discussion, debate and awareness around this very important and current topic.