Hotel News

Arabian Travel Market’s appetite for Health and Wellbeing

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Desert yoga, mountain-top meditation, dedicated wellness retreats and the rise in medical tourism were healthy components of this year’s Arabian Travel Market (ATM) held in Dubai.

Wellness has moved beyond being a niche market offering feel-good treatments.  It has been redefined as a key sector of the travel industry and, according to The Global Wellness Institute, the United Arab Emirates is witnessing double digit growth in wellness-focused trips.

Experiential travel was the key theme flowing through the event, with wellness travel a natural fit. ATM provided the perfect forum and stage to shine the spotlight on the sector. It hosted 35 exhibitors representing renowned health and wellness destinations at its dedicated Wellness & Spa event. Here the range and quality of facilities and treatments reflected the ongoing developments in the industry. The Atmantan Wellness Resort, in Pune, India highlighted its ancient Vedic healing practices, The Radisson Blu 1835 Hotel & Thalasso in Cannes underlined its black star massages while the Swiss Diamond Hotel in Switzerland promoted its Medi-Spa programmes. The Chenot Palace in Azerbaijan, a dedicated wellness facility, described its latest state of the art technology while Doha’s Banana Island Resort listed its wellness packages. Other exhibitors included the Oberoi Hotels & Resorts, The Travel Collection, One & Only Resorts and Velaa Private Island in the Maldives.

Wellness continues its growth within hotel concept development. Accor Hotels announced a new agreement with R Hotels for one of the first MGallery hotels in the Middle East. The 255-room property is part of the Accor Hotels’ distinctive collection of contemporary and thought-provoking boutique hotels. The Retreat Palm Dubai is scheduled to open later this year on the east crescent of the Palm and hails to be the first of its kind in the UAE as a dedicated holistic health and wellness resort. It promises tranquillity within a natural retreat with  architectural design being a hallmark of the MGallery brand. Guest will have access to world-class wellness consultants and wellbeing treatments in addition to bespoke nutritional programmes across the hotel’s restaurants.

Fairmont promoted its Be.Your.Best concept designed to inspire its guests to transform themselves through a programme of healthy living and wellbeing. Within their resorts, this ethos is integrated to add value to the guest experience to form a 360 degree wellness package, from dining and nutrition to health, fitness and relaxation.

“The global wellness industry has witnessed incredible growth in recent years as more people incorporate healthy habits into holidays and corporate travel, with an increasing trend of travellers willing to commit their time and money to wellness,” added Simon Press, Senior Exhibition Director ATM.

“The surge of interest in this specialist tourism industry vehicle has resulted in a 40% increase in exhibitors and dedicated wellness and spa buyers from the Middle East”

The Arabian Travel market is the leading international travel and tourism event in the Middle East for inbound and outbound tourism professionals.